Tagging explained

Great article at Mashable demystifying the black art (and ever changing art of facebook privacy settings) of tagging.


Announcing: The PD for schools looking to create a Facebook page

March 21 & 27

Over the last year, there’s been a growing band of schools using Facebook to connect with their community. With the average user visiting Facebook over 58 times per month, school content is now where your parents are every day. It’s just like having a spot in a daily newspaper – for free. The early adopting schools now serve as living and breathing case studies with their experiences overwhelmingly positive.

Communications has moved on to such an extent that the experts say that websites are for search and social media is for community engagement. And Facebook is the biggest communications game in town.

“It (Facebook) is amazing to develop and maintain relationships with the community, and nowhere near as scary as I initially thought.” Jo Stephens Principal Malvern Springs Primary School

‘The’ PD for schools looking to create a Facebook page, will take you through all the issues from security, content creation, administration and community protocols. There is much more to this medium than simply creating a page.

So if you’ve ever considered creating a facebook page for your school or are just curious to see what all the fuss is about, we’d love to see you at the seminar. All the session details are contained in the attachment.

2 sessions:

March 21 Hawthorn and March 27 Geelong

To register download the form here Facebook PD for schools


got to be one of the years most simple but most participatory posts

Starbucks – “When was the last time you talked to your best friend?” Brilliantly simple. 1833 comments 13,148 likes

The new Facebook timeline’s on its way. Have you got the head space for it?

I’ve just spent the last 30 minutes getting my head around what the new Facebook timeline will mean; you all need to, it’s on its way very soon. It’s hit New Zealand already.

Look I’m not a power user nor do I have the social life that needs this level of managing – sadly – but I’m really unsure about the new timeline. I think the uptake will be limited but even if you don’t want to play with it or in it, you’ll still need to get your head around it.

For mine I do not see it appealing to the majority of Facebook’s 800 million users. Publishing my life’s story for all to see is just to transparent and egotistical. But that’s not all. You’re going to have to keep your wits about you when it comes to this new world of ‘frictionless’ sharing.

There’s going to be a lot to learn and if you want a great head start, visit these links for the low down.

Facebook Timeline: The Complete Guide

The new Facebook: How to Take Control of Your Privacy


Where do people look when they view your facebook page?

Thank you Eye Track Shop and Mashable

Facebook’s new analytics

We’re gaining greater insights into to what matters on Facebook in terms of brand engagement. It used to be all about the number of ‘likes’ but we soon learned that this is meaningless if people do not connect with the brand beyond the initial seduction. We see this on twitter. You’ve seen this, 14 tweets, 17,302 followers, 18,543 following. Really! What’s the point? Facebook recognises that its’ the depth of the engagement that makes for a greater user experience which in turn will translate into better results for businesses.

We’ve recently seen the addition of the metric ‘People are talking about this’ and now we see a new metric of ‘virality’, which allows for insight into how viral a particular post is. Virality is determined by dividing the number of “people talking about this” by the reach (the number of people who actually saw the content). Diana notes that because virality is a percentage, whether a business is large or small, the metric “can be used to compare across all Page posts.” The virality metric allows page admins to analyze the success of individual posts and will hopefully lead to an improved page strategy through a better understanding of the audience.

To read more go to Mashable.

We all need to be reminded how to Google more effectively

Thanks Mashable