Well it is!little britain

You see everyone’s doing it; radio, newspapers and off course T.V but with T.V I’m not so sure if they’ll pull it off.

I’ve probably confused you and maybe your were looking for something a little more risqué – well not here I’m afraid. If you’re looking for photos of a footy club review with big brutes and feather boas it’s best you move on. Allow me to explain.

In the ‘noughty’s’ (year 2,000’s) we have the traditional media players crossing over into platforms (not the shoes) that were not originally part of their tech-uality (my word – like it?).

Well radio was about audio, today it’s about webcams allowing you to view the show. There’s blogs and with the advent of digital radio, it’s about text as well. They have truly crossed over. They’re looking a lot like T.V – not that there’s anything wrong with that. Have a look at www.3aw.com.au

Then there’s the papers. They were about text, now they too have a website, blogs and even video. If you’re a footy fan you can visit a site like www.heraldsun.com.au and view a video interview conducted by traditional print journalists. Looking a lot like T.V to me.

Now what of T.V?

Yes they too have blogs and websites but it appears that they’re being encircled. Their domain as the denizens of the total sensory experience is seriously under threat. Let’s pull this apart.

We only have to see what YouTube is doing to T.V to get an understanding of the challenge facing the networks. In January 2009, 147 million U.S. internet users watched an average of 101 videos per person (http://youtubereport2009.com/category/youtube-statistics/) YouTube is the world’s largest T.V channel. With YouTube you control what you want to watch, the choice is infinite and viewing is not determined by executives and station programming. Yes we know it’s a little grainy and it takes time to buffer (absolutely no reference to the footy club review) but we’re consuming it by the bucket load.

A further nail in the coffin of T.V comes from the ability to easily and cheaply download episodes of your favourite show – watch them on your mobile if you prefer. So if you can watch what you want when you want, what has T.V got left? Sport and that’s live sport. Current licenses around the world are just so water tight no other player can intervene – they’re even protected from piracy. It’s very hard to stream live sport covertly and with the quality demanded by sport fans.

So maybe that’s it. Only live sport will keep traditional T.V stations alive.

So if you’re questioning the traditional media players as they become digitally androgynous, it may be only T.V that will remain true to its original tech-uality – not that there’s anything wrong with that.