Ford is being held up as a model of how organisations can use social media. They are getting a retrun on their investment and remain true to the mantra of social media –  transparency; their Fiesta story highlighted in the video is legendary.

A lot of the credit goes to Ford’s head of social media, Scott Monty His philosophy is that social media is not a marketing function but rather a PR function.

Here he speaks at BlogWorld 09 (yes- there’ a conference on blogging; why not?)

The video below is part 2of a series of 3 – links are provided

Part 1 & Part 3