You know when you feel something in the pit of your belly but just can’t seem to be able to get it out? Well I’ve suspected this about star ratings in a social media context. No I’m not all knowing, but now that’s out in the open I feel some sense of relief. When you talk to social media zealots it’s best not to bag their world. Blind faith in all things social media is not healthy.
This article comes from Anthill Magazine ‘Drowning in high-fives, star ratings used online could soon go under’
Here’s a quick highlight or two.
The problem is that, when it comes to rating products online, the crowd is too nice.
Only negative experiences are of value.
Similarly, YouTube published a blog post a few weeks ago admitting that its star ratings were largely redundant, due to the overwhelming proportion of five star ratings, and asking for feedback on alternatives.