There’s nothing better than a clever idea. “Frienemy [Frie•ne•my]”, launched by V Australia last week is a facebook app that gets you to send the person of your choice (you know that person that gets on your nerves) to the destination of their…… well choice. One way!

This is a great use of social media that delivers engagement and fun with the brand as a bit player. Love it!

Go and check out 0ne way ticket from V Australia