IAB Australia today released its draft Universal Ad Package Guidelines, which now including rich media and video and half page (300×600) ads as a standard unit.

IAB standards are designed to make the media planning and buying process easier for media owners, agencies and advertisers. The guidelines have been signed off by the IAB’s Standards and Measurement Council and  are now open to comment from the industry until Wednesday 25th November 2009.

 

Other changes include an increase in the maximum file size for in-page ads to from 30k to 40k and the removal of the 468×60 banner as a standard unit IAB Australia today released its draft Universal Ad Package Guidelines, which now including rich media and video and half page (300×600) ads as a standard unit.

IAB standards are designed to make the media planning and buying process easier for media owners, agencies and advertisers. The guidelines have been signed off by the IAB’s Standards and Measurement Council and  are now open to comment from the industry until Wednesday 25th November 2009.

 

Other changes include an increase in the maximum file size for in-page ads to from 30k to 40k and the removal of the 468×60 banner as a standard unit

IAB releases new ad guidelines – Digital Media.

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