I’m not one to simply cut and paste people’s posts without adding my bit and of course always assigning credit. But the post below from Social Media Explorer says it all – crisply. It’s going to be all about the mobile.
What’s Next In Social Media Is Now And Mobile Posted: 26 Feb 2010 03:00 AM PST It seems like the one question I inevitably get from people around the country is, “What’s next?” There’s always an implication that they mean, “Which social network is the next Twitter or the next Facebook?” My answer is normally that I don’t know that there will be a next Facebook or Twitter. Sure, there might be, but I see the Web 2.0 boom settling down and becoming more about consolidation than more companies popping up to stake a claim on user’s time.
Instead of worrying about whether or not Foursquare is the next big thing, I think social media marketers, public relations professionals and communicators should focus on the technology. The networks and applications won’t change much. Sure, you need to watch them, understand them, and find ways to communicate, provide value to those communities and so on, but the next big thing will be predicated on function, not form. If I had to pick one “next big thing” I would say that it’s already happening and it’s mobile. Smart phones happened fast. Because of the open source culture of the web and Apple’s ability to come to its senses and let any developer build applications for their iPhone platform, the technology got ahead of the users. Instead of playing with a machine we couldn’t visualize how to use, we suddenly had easy apps that did real things for us literally at our finger tips.
Web development was the next big thing in 1998. Community development was the next big thing in 2008. Mobile development is the next big thing now, and it’s already happening.