Last night’s media watch on the ABC where 3 media heavies discussed their views on paywalls.

While I think the ipad will add significantly to newspapers potential to charge for content, the vast majority will be happy to surf the net and get their media hits for free. It was interesting that one of the interviewees said that papers were for the educated elite; it was that market that would allow traditional media to play in the new media space. I guess I read that newspapers will move from mass market broadcasters to niche players.

I think they’re goners.

View the video here.

Advertisements