A new website Brand Karma tracks “the health” of a brand through social media feedback, news and consumer voting. The site’s blog has featured discussions safety of motorcycles, BP’s clean-up approach and apathy towards the Nike brand. The site encourages users to join, share consumer insights and collectively influence brand behaviour. Brand Karma has Top 10 lists – current retail favorites include B&Q and Aldi.

Brandkarma’s mission – ‘to help everyone make better brand choices and influence brand behavior for good’.