The Federal Trade Commission in the United States has finally approved Google’s purchase of mobile advertising company Ad-Mob.
In a blog post Google wrote: ‘We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together,’
‘We’re working to make this integration happen as fast and as seamlessly as possible. We’ll actively keep our clients up-to-date as we bring our businesses together — stay tuned!’
Google has said mobile advertising is now a central part of their business.
Mobile search has grown 5 fold in the last 2 years.