This is an astonishing statistic given where we are in our digital evolution.
MYOB has recently conducted some interesting research on how Australian businesses working online. Their research has found that only 35% of Australian businesses have a website.
Also – only 18% of business owners who were surveyed are using social media (sites such as Facebook, YouTube, MySpace, Twitter) to market their business online.
This goes to show there has been a lot of hype about social media over the last year, but still a lot of work has to be done to get business engaged. A majority of businesses are still not using social media as a marketing tool.
Other facts worth noting:
– 15% of NSW businesses use social media
– 22% of South Australian businesses use social media