Over 8% of Australians now own a tablet and savvy businesses must start exploring ways they can advertise and market to the increasing number of users who consume video and other media content through portable, internet-enabled devices, a new Nielsen report argues.

The report claims smartphone penetration now at 35%, and says that 70% of internet users in Australia have accessed audio or video content online in the past 12 months.

“The big message here is that businesses need to realise the way content and communication media is being consumed is changing,” Nielsen senior online research manager Lillian Zrim says.

Read more at Smart Company