Thursday and Friday have 18% more engagement than other days of the week.
Below, the findings are broken down by market so that you can see where entire industries are missing the mark and where — or rather, when — there’s room for improvement.
- Entertainment: Friday, Saturday and Sunday are huge, as that is when people are most inclined to see a movie or go to a concert. However, entertainment brands post twice as much content on a weekday than a Saturday or Sunday.Tip: Take advantage of the weekend.
- Media: Weekends have strong engagement for media brands, but Mondays are weak. During the study period, most posts went out during the week.Tip: Avoid Monday.