Maybe Rupert’s onto something.

“The Journal increased its average weekday circulation by 1.2% from the six months ending in March 2010, while USA Today edged up 0.1% and The Times declined 3.6%. The Journal’s total was aided by its paid digital circulation, which increased 21.9% to 504,734, while its weekday print circulation slipped 3.9% to 1,613,062.”

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