This data is very timely. Today while conducting a class at RMIT on all things social media I had a question; “what is the average bounce rate?”. Well I fumbled and gave what I considered to be a reasonable goal of sub 30% as a place to aim. Back in the office now and trawling through a bunch of emails I have an answer that comes straight from the source, Google. Google has released its first ever benchmarking report. Unfortunately while Australia isn’t mentioned, many of the major economies are (but NZ – really!). Check out the chart; you can read the full report here.

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