Facebook garnered more than 1 trillion pageviews per month in June and July, according to data from DoubleClick.
The Google-owned ad network found that Facebook received approximately 870 million unique visitors in June and 860 million in July, exceeding the known number of users by more than 100 million.
Each visitor averaged approximately 1,160 pageviews in July and 40 per visit — enormous by any standard. Time spent on the site was around 25 minutes per user.
Meanwhile, another third-party study indicates that Facebook activity is declining, a suggestion that the social network has firmly dismissed.
We’ve reached out to Facebook to confirm the numbers and will update this post accordingly.
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