The company did some internal research and found that users, especially younger ones, were afraid to “Like” because of the implied endorsement. Less Liking, or sharing, means less interesting content on Facebook and fewer posts about what these users are doing.
Facebook’s bet is that more people will click a button that says they’ve “Listened” to a song or “Watched” a video, rather than simply liking it. That’s why Facebook will be rolling out “Watched,” “Listened” and “Read” buttons. But at Facebook’s f8 conference, the company will give developers the power to create their own actions.
After having completed a round of PD’s for schools looking to create a Facebook page, what would the ‘like’ become in school land? Maybe it becomes ‘aaawh’ for a cute photo. Thoughts?