MAKING SOCIAL MEDIA WORK FOR GOVERNMENT; Public Consultation and Community Engagement.

An outstanding value for money “Must Attend” for you or members of your staff.

Corporations, non-profits and governments, particularly state and local councils, are now using social media as part of their armoury to engage local communities or target stakeholders. Community engagement is essential to understanding the aspirations, and needs of the communities with which we deal.

Engagement includes building relationships, developing participation in policy making, opening conversations and dialogue.

But how well do we understand the role of social media? Manage or control the monster that – if not handled correctly – often generates push back or even outright rejection of the message being promoted. The Clifton Group has been operating in the community consultation space for more than 20 years and in conjunction with multi media expert Denis Masseni offers a half day forum on the phenomena that is challenging and changing our industry.

The PresenterDenis Masseni

Monash and RMIT university social media lecturer, successful small business operator and corporate consultant who discusses the importance

of social media in the communications mix in easy to understand terms that relate to your challenges.

The Agenda

The modern media communications model, social advocacy and how to use opinion leaders, how websites and social media work together, the power of the Facebook ‘like’, content that engages, search engine optimisation (SEO) and search engine marketing (SEM), how to write and publish to Facebook, twitter, blogs, social media monitoring and risk management.

How can we incorporate it effectively in our communications, consultation and engagement campaigns?

Who Should Attend?

• Communication and public affairs staff at all levels of government.

• Corporate communication managers working in the community engagement sphere

• Policy makers and advisers involved in public consultation.

• Web managers running interactive community sites.

Because you want to learn more about social media and its ramifications on the communication challenges you face. Or will need to face in the near future.

The Melbourne forum ran on October 27, 2011.

If you would like to be notified when new dates for 2012 are announced, or if you would like to host the event in your local region, please email or call Denis Masseni on 0418 583 520.